Document Type

Article

Publication Date

1-19-2023

Publication Title

Entrepreneurship Theory and Practice

Volume

48

Issue

1

First Page

392

Last Page

417

Abstract

We suggest a new category of “rogue entrepreneurship,” that describes entrepreneurial activity where the core business idea violates established or expert consensus, to be contrasted with “conforming entrepreneurship,” where it does not. There are large entrepreneurial rents hidden behind a bulwark of expert consensus that predicts doom for a venture based upon a rogue and unlikely claim. The “rogue” cases, where the predominant assessment context is different from the entrepreneur’s, result in broad skepticism against the entrepreneurial claim. We explain what rogue entrepreneurship is and how it works.

“What important truth do very few people agree with you on? A good answer will take the following form: ‘Most people believe in x, but the truth is the opposite of x.’”—Thiel and Masters, 2014, p. 5–6.

Comments

This is an Open Access Article licensed under the Creative Commons Attribution license. DOI: https://doi.org/10.1177/10422587221135763

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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