Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll: An Abstract

Authors

Cindy B. Rippe, University of North Georgia
Shannon Cummins, University of Nebraska at OmahaFollow
Suri Weisfeld-Spolter, Nova Southeastern UniversityFollow
Yuliya Yurova, Nova Southeastern UniversityFollow

Author ORCID Identifier

Cummins - https://orcid.org/0000-0001-7634-4940

Document Type

Article

Publication Date

2018

Publication Title

Back tot he Future: Using Marketing Basics to Provide Customer Value

Volume

Chapter

Comments

This is the accepted manuscript of a chapter in Springers' Back to the Future Using Marketing Basic to Provide Customer Value co-written by University of Nebraska at Omaha faculty member, S. Cummins. DOI 10.1007/978-3-319-66023-3_156

Recommended Citation

Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll: An Abstract C Rippé, S Cummins, S Weisfeld-Spolter, Y Yurova In: N. Krey, P. Rossi (eds.), Back to the Future: Using Marketing Basics to Provide Customer Value, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, p 475. DOI 10.1007/978-3-319-66023-3_156