Author ORCID Identifier
Cummins - https://orcid.org/0000-0001-7634-4940
Document Type
Article
Publication Date
12-10-2021
Publication Title
Journal of Macromarketing
Volume
42
Issue
2
First Page
328
Last Page
332
DOI
https://doi-org.leo.lib.unomaha.edu/10.1177/02761467211064630
Abstract
This paper describes an adaptation of “Social Marketing, Consumer Behavior, and the SDGs” available from the Pedagogy Place website to an introductory sales class. The extension provides an example of how the structure of a macromarketing project can be adapted to every part of the marketing curriculum—even personal selling. The project details how sales skills can be developed using experiential learning while simultaneously providing an opportunity to discuss macromarketing principles and use sales techniques toward sustainability goals and societal good.
Recommended Citation
Cummins, S. (2022). Selling for the Social Good: A Commentary and Extension to Pedagogy Place. Journal of Macromarketing, 42(2), 328-332. https://doi-org.leo.lib.unomaha.edu/10.1177/02761467211064630
Comments
This is an Accepted Manuscript of an article published by Sage in [Journal of Macromarketing] on [December 10. 2021], available online: [https://doi-org.leo.lib.unomaha.edu/10.1177/0276146721106463
Reuse restricted to noncommercial and no derivative uses.