Author ORCID Identifier

Cummins - https://orcid.org/0000-0001-7634-4940

Document Type

Article

Publication Date

2-28-2013

Publication Title

Journal of Marketing Education

Volume

35

Issue

1

First Page

68

Last Page

78

DOI

https://doi-org.leo.lib.unomaha.edu/10.1177/0273475313481157

Abstract

The Journal of Marketing Education is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the Journal of Marketing Education, Marketing Education Review, Journal of Education in Business, and the Journal of Personal Selling & Sales Management. Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical areas.

Comments

This is an Accepted Manuscript of an article published by Sage in [ Journal of Marketing Education] on [Feb 28, 2013], available online: https://doi-org.leo.lib.unomaha.edu/10.1177/027347531348115

Reuse restricted to noncommercial and no derivative uses.

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