Document Type
White Paper
Publication Date
1-1-2016
Abstract
Study of small business owners in Nebraska reveals reluctance to make judgements about tactics intended to manipulate customers and more certainty about genuine charitable actions.
Recommended Citation
Bernier, Robert, "Perceptions of cause-related marketing tactics" (2016). White Papers. 6.
https://digitalcommons.unomaha.edu/nbdcwhitepapers/6
Included in
Business Law, Public Responsibility, and Ethics Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons
Comments
© 2016 Nebraska Business Development Center
Permission is given for reproduction of this whitepaper in whole or in part, provided that the copyright notice is preserved and that the author and the Nebraska Business Development Center are acknowledged