Advisor Information
Dr. Christine Toh
Location
Dr. C.C. and Mabel L. Criss Library
Presentation Type
Poster
Start Date
2-3-2018 2:15 PM
End Date
2-3-2018 3:30 PM
Abstract
Creativity is crucial to the success of the new product design process and is a driving factor in innovation and long-term economic viability. Prior work has shown that effectual modes of thinking, that is, leveraging existing resources to develop an innovative solution, can lead to more creative outcomes. A new web interface was developed to empirically test the impact of effectual thinking on the creativity of early phase design idea generation. A pilot study was conducted using this interface to investigate novice designers’ click-level behaviors with effectual and causal information.
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Included in
The Ends or the Means? An interface to investigate how novice designers utilize Causal and Effectual Modes of Thinking
Dr. C.C. and Mabel L. Criss Library
Creativity is crucial to the success of the new product design process and is a driving factor in innovation and long-term economic viability. Prior work has shown that effectual modes of thinking, that is, leveraging existing resources to develop an innovative solution, can lead to more creative outcomes. A new web interface was developed to empirically test the impact of effectual thinking on the creativity of early phase design idea generation. A pilot study was conducted using this interface to investigate novice designers’ click-level behaviors with effectual and causal information.