Advisor Information
Dr. Roni Reiter-Palmon
Location
MBSC 224
Presentation Type
Oral Presentation
Start Date
6-3-2020 10:30 AM
End Date
6-3-2020 11:45 AM
Abstract
The study of creativity is of particular interest to modern organizations competing in a dynamic environment. Creativity is defined as the generation of novel ideas, solutions, and products that are both high quality and highly original (Amabile, 1996). Quality refers to the usefulness of the proposed idea, while originality refers to the uniqueness of an idea, and both standards must for high creativity (Mumford & Gustafson, 1988; Runco & Jaeger, 2012). Reviewing conceptualization of creative models, three core processes emerge: problem construction, idea generation, and idea evaluation. While much is known about how the three core processes operate at the individual-level, decidedly less is known about team-level phenomena. The present study reviewed literature to develop a coding scheme used to classify participant behaviors during a problem-solving task providing insights into the processes teams utilize. Students were recruited to provide solutions to an ambiguous problem narrative while researchers recorded group interactions. Results showed that a specific sequence of cognitive patterns did not emerge. However, analysis of behaviors revealed that teams seemed to apply problem construction during a majority of teamwork. Implications and limitations are discussed.
Mapping Core Processes of Creativity to Teams: The Development of a Behavioral Coding Scheme
MBSC 224
The study of creativity is of particular interest to modern organizations competing in a dynamic environment. Creativity is defined as the generation of novel ideas, solutions, and products that are both high quality and highly original (Amabile, 1996). Quality refers to the usefulness of the proposed idea, while originality refers to the uniqueness of an idea, and both standards must for high creativity (Mumford & Gustafson, 1988; Runco & Jaeger, 2012). Reviewing conceptualization of creative models, three core processes emerge: problem construction, idea generation, and idea evaluation. While much is known about how the three core processes operate at the individual-level, decidedly less is known about team-level phenomena. The present study reviewed literature to develop a coding scheme used to classify participant behaviors during a problem-solving task providing insights into the processes teams utilize. Students were recruited to provide solutions to an ambiguous problem narrative while researchers recorded group interactions. Results showed that a specific sequence of cognitive patterns did not emerge. However, analysis of behaviors revealed that teams seemed to apply problem construction during a majority of teamwork. Implications and limitations are discussed.