Date of Award
8-1971
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Psychology
First Advisor
Norman H. Hamm
Second Advisor
C. Raymond Millimet
Third Advisor
Eugene H. Freund
Abstract
Zajonc (1968) proposed that repeated exposure to a stimulus is a sufficient condition for the enhancement of an attitude toward it. The "mere exposure" hypothesis is of such generality that it has many far-reaching implications, one of which is the consequences of biracial experiences. Integration of schools, housing, and employment all seem to be partially based upon Zajonc's hypothesis, as are Black Studies courses and Black media exposure. The underlying assumption of each of these examples is, in part, that biracial exposure will produce more favorable racial attitudes.
Recommended Citation
Nikels, Kenneth W., "Favorability as a function of exposure, race, and initial affective rating" (1971). Student Work. 103.
https://digitalcommons.unomaha.edu/studentwork/103
Comments
A Thesis Presented to the Department of Psychology and the Faculty of the Graduate College University of Nebraska at Omaha In Partial Fulfillment of the Requirements for the Degree Master.of Arts.