Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. Joesph LaVoie


The major focus of this study was to examine the relationship between television viewing by women and their attitudes toward women and sex-role orientation. The Spence and Helmreich (1972) Attitudes Toward Women Scale was used to measure Women's attitudes toward their rights and roles. Sex-role orientation was measured by Bern' s Sex- Role Inventory (1977). These measures were used to determine whether the amount of TV women viewed was associated with their liberal or conservative attitudes towards women's rights and roles.


A Thesis Presented to the Department of Psychology and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright 1980, Rosellen Margaret Rosich.