Nonverbal communication: Its importance in salesmanship

Author

Kenneth Paul De Meuse, University of Nebraska at Omaha

Date of Award

5-1-1978

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Psychology

First Advisor

Dr. Clemm C. Kessler

Abstract

It has been "common knowledge" for decades that verbal skills are necessary in selling. Many authors stress the importance of verbal skills a successful salesperson must possess (Feldman, 1974; Jones & Healey, 1973; Perry, 1975; Townsend, 1966). In this study, however, we are concerned with the nonverbal skills a salesperson must possess. How vital are nonverbal skills to a salesperson's performance? More specifically, are nonverbal skills even more important in sales success than verbal skills?

Comments

A Thesis Presented to the Department of Psychology and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright 1978, Kenneth Paul De Meuse

Recommended Citation

De Meuse, Kenneth Paul, "Nonverbal communication: Its importance in salesmanship" (1978). Student Work. 1202.
https://digitalcommons.unomaha.edu/studentwork/1202