An Analysis of Cultural Awareness in International Advertising and its Applications to General Intercultural Communication

Author

Sharon E. Cole, University of Nebraska at Omaha

Date of Award

5-1-1986

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication

Abstract

Several years ago, the Omaha office of one of the top twenty advertising agencies in the country was commissioned by one of its clients to handle some brochures to be translated Into foreign languages. Translated copy was provided. While the typeset copy was being proofread against the original manuscript, various inconsistencies were discovered. The client was notified about these irregularities. The translations subsequently were revised to include all of the corrections suggested by the agency.

Comments

A Thesis Presented to the Department of Communication and the Faculty of the Graduate College University of Nebraska In Partial Fulfillmentof the Requirements for the Degree Master of Arts. Copyright Sharon E. Cole May, 1986

Recommended Citation

Cole, Sharon E., "An Analysis of Cultural Awareness in International Advertising and its Applications to General Intercultural Communication" (1986). Student Work. 1547.
https://digitalcommons.unomaha.edu/studentwork/1547