Pharmaceutical Advertising: A Qualitative Comparison of the Internet and National Magazines

Author

Broc Bilby, University of Nebraska at Omaha

Date of Award

12-1-1997

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Dr. Jeremy Lipschultz

Second Advisor

Dr. Michael Hilt

Third Advisor

Dr. Andris Skreija

Abstract

The Internet offers tremendous potential benefits to consumers in terms of increased convenience, choices and information. Yet, along with such benefits, comes new risks to consumers, including an increased risk from fraud, deception and misinformation (FDA and the Internet Conference, October, 1996).

Comments

A Thesis Presented to the Department of Communication and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright Broc Bilby December, 1997

Recommended Citation

Bilby, Broc, "Pharmaceutical Advertising: A Qualitative Comparison of the Internet and National Magazines" (1997). Student Work. 1751.
https://digitalcommons.unomaha.edu/studentwork/1751