Date of Award
Master of Arts (MA)
Dr. Jeremy Lipschultz
The purpose of this study was to examine what health and fitness magazines tell women about their bodies and health, particularly Shape, Self, Fitness, Fit, Women's Sports & Fitness, and Health. Guided by several mass communication theories that suggest mass media is particularly powerful in its ability to construct, establish and reinforce a culture's definition of beauty, this inductive analysis focused on the latent meanings in the texts. The study's objective was to determine if these magazines were true to their health premise. The texts analyzed included visuals, how-to articles, body transformation stories, celebrity features, and texts that focused on a woman's body image. Results showed that numerous panoptic mechanisms were used to encourage women to scrutinize their bodies regularly; women were told that with enough effort and determination, for example, they could achieve the ideal thin look. Appearance was at the forefront in the texts analyzed; health was a secondary issue. Thin women were glamorized and hailed for their weight achievements; fat women, on the other hand, were portrayed as depressed and ashamed individuals. Normal to heavy weight women were underrepresented.
Nelson, Terry, "Critical cultural theory and social learning: An exploration of health & fitness magazines' roles in propagating eating disorders." (2000). Student Work. 2988.
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