Date of Award
2-1967
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Psychology
First Advisor
Richard Nicholson
Second Advisor
William Jaynes
Third Advisor
Francis Hurst
Abstract
Hovland, Janis, and Kelley (1953) distinguished between expertness and trustworthiness, two variables most relevant to communicator perception. They defined expertness as the extent to which a communicator is perceived to be a source of valid assertions and trustworthiness as the degree of confidence in the communicator's intent to communicate the assertions he considers most valid. They defined communicator credibility (degree of belief) as incorporating both expertness and trustworthiness but concluded that there was experimental confounding of both variables.
Recommended Citation
Brown, Stephen Allan, "The relationship of locus of reinforcement to change in initial perception of communicator credibility and type of decision generated" (1967). Student Work. 69.
https://digitalcommons.unomaha.edu/studentwork/69
Comments
A Thesis Presented to the Department of Psychology and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha.