Month/Year of Graduation

5-2021

Degree Name

Bachelor of Science (B.S.)

Department

Marketing and Management

First Advisor

Sanith Ray

Abstract

Trader Joe’s started in 1967 when founder Joe Coulombe became inspired to provide local Pasadena residents a refreshing grocery store experience. Aimed at the young college student crowd, his idea quickly grew into a chain of successful grocery stores. The concept was simple: private label products cut out the middleman to keep prices fair, and the floor space compacted to feel like a local market experience. With a nautical theme to match the casual and outgoing feel of the stores, customers have flocked to Trader Joe’s stores around the country for the “wow” experience only found within those walls. Fast forward to the present day and more than 500 locations exist nationwide in 43 of the 50 states as well as the Washington D.C. area. However, Omaha is relatively new to the Trader Joe’s experience. Having just celebrated the 10th anniversary of store 719’s opening day, there is no better time to reflect on the past and evaluate in order to have a more successful future. Preliminary results show that employees of 719 are continually pleased with the familial environment and dedication to customer experiences but are displeased with the current style of store communication and accountability measures in place. Analysis of the local and national level will provide insight on improvements for the future of Trader Joe’s.

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