Month/Year of Graduation
5-2021
Degree Name
Bachelor of Science (B.S.)
Department
Marketing and Management
First Advisor
Dr. Erin Miles
Abstract
This report is a consultive analysis of a local promotional products company, Production Creek. Analyses were conducted which explored the different strengths and weaknesses of the business as well as the different opportunities and threats that currently are present for Production Creek. This information uncovered that Production Creek was underutilizing its brick and mortar location in Lincoln in two ways: square footage and focus of sales. The second identification of a strategic problem includes the lack of technological advancement within the companies order processing procedure. The recommendations include Production Creek slowly moving more production to Lincoln as well as expansion of business relations. Alongside this process, encouraging the transfer of order processing to a software platform which would keep all order information in one place for easy access and lack of room for error. Overall, this thesis acts as a full analysis of Production Creek in its current competitive industry and the recommendations to further advance its position with its unique product and service offerings.
Recommended Citation
Johnson, Bre, "Production Creek: A Consultive Analysis of a Local Promotional Products Business" (2021). Theses/Capstones/Creative Projects. 125.
https://digitalcommons.unomaha.edu/university_honors_program/125
Included in
Business Administration, Management, and Operations Commons, Business Analytics Commons, Entrepreneurial and Small Business Operations Commons