Month/Year of Graduation
5-2018
Degree Name
Bachelor of Science (B.S.)
First Advisor
Dr. Julie Johnson
Abstract
LA Fitness is a health and fitness club chain that has locations throughout the United States and Canada. LA Fitness is a health and fitness club that has locations throughout the United States and Canada. This company has been seen as a strong competitor in the industry since its introduction, especially because of its differentiation strategy. While LA Fitness has done well for themselves during their last thirty years in business, there are some changes that could be made in order to develop a sustainable competitive advantage. The recommendations I have for LA Fitness are: 1) have longer hours of operation, 2) communicate company decisions and how they benefit the consumer, 3) train associates on customer service, 4) create a new marketing campaign, 5) expand further in the US and Canada, and 6) adjust proportions of company debt. These changes will allow LA Fitness to create and sustain a competitive advantage in the health and wellness industry.
Recommended Citation
Grisso, Jennifer, "Individual Case Study: An In Depth Look into LA Fitness" (2018). Theses/Capstones/Creative Projects. 23.
https://digitalcommons.unomaha.edu/university_honors_program/23