Month/Year of Graduation

5-2018

Degree Name

Bachelor of Science (B.S.)

Department

Accountancy

First Advisor

Brent Clark

Abstract

Mutual of Omaha is a health insurance company that has potential to reach economies of scale within its industry. It can cover more market share if it makes a few changes to its corporate strategy. Conclusions were drawn from news articles in addition to financial postings from the company. Mutual needs to move forward in their industry if they want to stay competitive, and by implementing a differentiated strategy, they can become more competitive. With these findings, Mutual of Omaha has the potential to grow and develop and gain a better standing within their industry. This can help them better themselves and create more revenue for the future.

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