Month/Year of Graduation

5-2026

Degree Name

Bachelor of Arts (B.A.)

Department

Latino/Latin American Studies

First Advisor

Yuriko Doku

Abstract

In the aftermath of the 2024 presidential election and under the second Trump administration, Latino and immigrant community has experienced significant sociopolitical impacts. During the presidential campaigning of the elections, media narratives focused on the male Latino voters as a contributing factor to this presidential election. However, this was not as big of a contributor as the media and research centers are portraying. This study addresses critical gaps in existing research by examining the self-perception and identity of Latino men and how these factors shaped their voting decisions in the 2024 presidential election. Especially looking at the current trends in Latino culture such as machismo and childhood/adulthood influence contributed to Latino men’s voting decisions. By centering Latino men’s self-perceptions, and identity, this study contributes to a more nuanced understanding of their electoral behavior and its broader implications for Latino communities.

Keywords: Latino men, political self-identity, voting behavior, 2024 Presidential election, Latino communities

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