Public Relations Through a New Lens—Critical Praxis via the Excellence Theory

Authors

Adam W. Tyma, University of Nebraska at OmahaFollow

Document Type

Article

Publication Date

2008

Publication Title

International Journal of Communication

Volume

2

First Page

193

Last Page

205

Abstract

The “Excellence Theory” (J.E. Grunig et al., 2002) was initially developed, and is continually being tested, in order to demonstrate what makes for public relations practices that are both efficient and ethical for all parties involved. There is criticism which purports that such a normalizing theory is no longer relevant for current social, political, or corporate realities encountered by the public relations practitioner or researcher. This essay presents the “Excellence Theory” as a critical inquiry paradigm, allowing for the creation of spaces accessible by otherwise marginalized publics by the public relations practitioner.

Comments

Copyright © 2008 (Adam W. Tyma). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.

Recommended Citation

Tyma, Adam W., "Public Relations Through a New Lens—Critical Praxis via the Excellence Theory" (2008). Communication Faculty Publications. 27.
https://digitalcommons.unomaha.edu/commfacpub/27