Document Type
White Paper
Publication Date
1-1-2015
Abstract
A strong brand is important selling to consumers and building customer loyalty. This is just as true when you are seeking business in the government marketplace. A brand plan gives your company the right kind of visibility to attract contracting agents.
Recommended Citation
Beck, Chuck, "Brand planning—it's more than jingles" (2015). White Papers. 20.
https://digitalcommons.unomaha.edu/nbdcwhitepapers/20
Comments
© 2015 Nebraska Business Development Center
Permission is given for reproduction of this whitepaper in whole or in part, provided that the copyright notice is preserved and that the author and the Nebraska Business Development Center are acknowledged