Date of Award
Master of Arts (MA)
Kenneth A. Deffenbacher
Our age is an electronic one; electronic gadgetry has proliferated in the home, and modern media devices, especially radio and television with their continuous barrage of information and programming have been long taken for granted. Children learn much from radio and television, acquiring a variety of information from these electronic sources which is reflected in their dress, speech and musical preferences (Haney & Ullmer, 1975; Potter, 1978a Reeves & Miller, 1978). Indeed a great deal of controversy has become associated with determining what sorts of things children have been learning from media (e.g. Lefrancois, 1973). It is estimated young children spend more than 64% of their waking hours before the television set, taking in some 20 to 24 hours of viewing per week (Neuman, 1980).
Warner, Richard, "Use of radio to provide models and reinforcers in behavior therapy: Increasing compliant behavior in retarded children" (1983). Student Work. 192.