Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Kenneth A. Deffenbacher

Second Advisor

Kenneth A. Deffenbacher


Our age is an electronic one; electronic gadgetry has proliferated in the home, and modern media devices, especially radio and television with their continuous barrage of information and programming have been long taken for granted. Children learn much from radio and television, acquiring a variety of information from these electronic sources which is reflected in their dress, speech and musical preferences (Haney & Ullmer, 1975; Potter, 1978a Reeves & Miller, 1978). Indeed a great deal of controversy has become associated with determining what sorts of things children have been learning from media (e.g. Lefrancois, 1973). It is estimated young children spend more than 64% of their waking hours before the television set, taking in some 20 to 24 hours of viewing per week (Neuman, 1980).


A Thesis Presented to the Department of Psychology and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha.

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