Title
A Bormannean content analysis of World-Herald articles in the case of the Franklin Credit Union.
Date of Award
8-1-1991
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Communication
Abstract
This study combines Ernest Bormann's fantasy theme analysis with content analysis to create a new methodology. The newly created methodology uses a data set to create a highly detailed story from which the portrayal of fantasy themes and their evolution into rhetorical visions can be analyzed. This study used this methodology to depict the fantasy themes setting, persona, and plot line created by World Herald newspaper coverage about the Franklin Credit Union between the years of 1969 and 1990. Recorded themes were then analyzed to determine the extent of their evolution into rhetorical vision. Results of this study support a highly detailed description of fantasy themes related to the Franklin Credit Union. However, in relation to their evolution this study shows no evidence of a single rhetorical vision about the credit union.
Recommended Citation
Galberaith, Susan Lee, "A Bormannean content analysis of World-Herald articles in the case of the Franklin Credit Union." (1991). Student Work. 2986.
https://digitalcommons.unomaha.edu/studentwork/2986
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Comments
A Thesis Presented to the Department of Communication and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright 1991 Susan Lee Galbraith.