Date of Award
Master of Arts (MA)
This study combines Ernest Bormann's fantasy theme analysis with content analysis to create a new methodology. The newly created methodology uses a data set to create a highly detailed story from which the portrayal of fantasy themes and their evolution into rhetorical visions can be analyzed. This study used this methodology to depict the fantasy themes setting, persona, and plot line created by World Herald newspaper coverage about the Franklin Credit Union between the years of 1969 and 1990. Recorded themes were then analyzed to determine the extent of their evolution into rhetorical vision. Results of this study support a highly detailed description of fantasy themes related to the Franklin Credit Union. However, in relation to their evolution this study shows no evidence of a single rhetorical vision about the credit union.
Galberaith, Susan Lee, "A Bormannean content analysis of World-Herald articles in the case of the Franklin Credit Union." (1991). Student Work. 2986.
Files over 3MB may be slow to open. For best results, right-click and select "save as..."